Our Team
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Barbara Sucoff
Managing Director, USABarbara Sucoff specializes in designing and delivering tailored training solutions in the areas of leadership, management, sales, client service and professional development. She also serves as an executive coach to many of her clients.
Clients rely on Barbara to help them clarify their training objectives and ensure all programs are relevant, interactive and engaging. Barbara has 'board room' presence and brings high energy and enthusiasm to each project.
Barbara has 17 years experience working with boards, senior executives and managers. She has worked with organizations as diverse as American Express, Biomet 3i, Martha Stewart Living Omnimedia, Mercedez-Benz and Goodwin Proctor.
Contact Barbara at barbaras@potential2.com.
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Colin Hunter, MA(Hons), MBA
Group Managing Director
Colin has worked in the field of commercial behavioral change for over a decade, specializing in organizational change and development. He is proud of his successful relationships with clients including BASF, Standard Life, Levi Strauss & Co., Barclays, Reed Exhibition Companies, Lloyds TSB, Accenture, Citigroup and The Neilsen Group. Colin's current projects include providing consultancy to Accenture on developing a new leadership culture and delivering a Strategic Leadership Program for Barclays.
Colin has a strong belief in the need for active management of your own leadership brand, developing the art of robust conversations and the power of trusted advisor relationships. His desire to set up Potential Squared was to live the values that he and his team espouse in their client work. Colin brings a straight-talking, energized style which acts as a positive catalyst for change at all levels of organizations he works with.
Contact Colin at colinh@potential2.com.
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Annalisa Hunter, ACIM
Director, Marketing & OperationsAnnalisa has over 10 years experience working in the events planning, reputation management and marketing industries. She has worked in client companies and agencies with leading organizations such as Vodafone, Northgate HR, Capital Consulting, IHC, Moorepay and MaST International, delivering marketing and reputation management strategies.
Contact Annalisa at annalisah@potential2.com.
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Tom Heywood BA, MBA, MIPD
Managing Director, UK & EuropeTom has over twenty years experience in worldwide leadership. This has included leading multi-national teams in Europe and North America, as well as acting as a leadership consultant designing and implementing strategies to enhance leadership in blue chip companies worldwide. He works with leaders to drive the development of commercial behaviors at all levels in organizations through the promotion of enlightened leadership approaches and has worked in a range of industry sectors including financial services, telecommunications, R&D, pharmaceuticals, education and the public sector. Tom's key areas of expertise include international leadership; the development of high performance teams; strategic and personal change management; executive coaching; leadership assessment and talent management; and virtual leadership.
Tom's current clients include Barclays Capital, NetApp, Sharp, BBC and Pitney Bowes.Contact Tom at tomh@potential2.com.
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Jacqueline Farrington, MA, MFA
Head of Voice and PresenceJacqueline has extensive experience in leadership communication, personal impact and brand management, speech writing, non-verbal / vocal communication, rapport building and developing peak performance. She is also a leading expert on the human voice and its uses in communication.
Jacqueline's current clients include Wrigleys, Juice Pharma, Product Partners, Barclays Bank and the BBC. Other examples of her recent projects are:
- designing and delivering client communications training for Senior Portfolio Managers at AllianceBernstein; and
- designing and delivering a 'Communicating the Brand' program for sales assistants at Credit Suisse.
Jacqueline has taught and lectured at numerous educational institutions including Yale University (1991 - 2006), London Business School, European School of Economics and Xavier University.
She has published several articles on voice and communication and is a featured leadership trainer for Vistage International (an advisory board for CEOs and senior level executives). Jacqueline is known for her practical, results-oriented style in helping clients develop and deliver effective communications.
Contact Jacqueline at jacquelinef@potential2.com.
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Jo Clark
Head of Client ProjectsJo Clark oversees all of Potential Squared International's client projects. She is responsible for driving quality and value for our clients, focusing on excellent customer service and using her organizational flair to deliver exceptional results. Jo draws on over a decade of experience in the training and consultancy field, specializing in program design, project resourcing and relationship management. She plays a critical role in Potential Squared International's large-scale development initiatives for clients including Behavioral Academies at Barclays and Global Finance Development Programs for Covidien. Other recent projects have seen Jo work with Shell, Sharp, Mazda, Cass Business School and Scottish & Newcastle.
Contact Jo at joc@potential2.com.
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Potential Squared Consultants
Potential Squared are proud to work with an exceptional team of consultants who are committed to delivering real results for clients.
Our consultants are recruited on the basis of a strong track record of delivering commercial business results, either in a senior leadership or project role. They typically have over ten years experience in blue chip companies and have a genuine understanding of the pressures and challenges facing managers and organizations. They bring a strong coaching and facilitative style to Potential Squared interventions from development workshops to consultancy.
The quality of the relationships and the commercial results achieved is a source of continual referrals and testimonials.