For one of my first Huffington Post columns, I turned a spotlight on Jerry Porras, the co-author of international business bestseller Built to Last: Successful Habits of Visionary Companies. The book focuses on how leaders can build and maintain a successful company and how the company’s success can – and should - outlive its leaders. Co-written by Porras and Jim Collins, it is the result of a six-year research project.
I spoke to Porras about his motivations for writing the book, which he says was an, “evolutionary process, which began with a series of discussions.” The book’s success – it has sold over one million copies worldwide – could be attributed to the fact that it combines the academic skills of Porras with the business experience of Collins, a solid foundation from which to advise. Built to Last goes even further by focusing on “great organisations and then explor[ing] what their leaders look like.”
Read the full interview with Jerry Porras in our Huffington Post column. For more information on how you can build success that lasts in your own company, contact us today.