NEWS: P2 win a Brandon Hall Award for Leadership Development…

November 5, 2021

PotentialSqaured wins a joint Brandon Hall Award – Silver in Best Advance in Measuring the Impact of Leadership Development.


The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and Future of Work.


Akamai Technologies and PotentialSquared Win Silver!


Akamai Technologies partnered with PotentialSquared to win ‘Best Advance in Measuring the Impact of Leadership Development.’ Akamai offers two distinct leadership development programs — The Leadership Academy and an Advanced Leadership Academy — that focus on driving measurable outcomes of strong leadership behaviors. Academy participants partake in a robust 360° questionnaire process where they have the opportunity to measure their leadership impact and behaviors from the start of their learning journey to the end. At the end of the six-month journey, participants and their raters receive an invitation to complete a short ‘pulse’ survey to measure progress and track behavior change. In this survey, digital value stories are captured directly from the participants and their raters to highlight actual examples of business impact. These are specific examples of how participants have positively changed their behavior, found new and effective ways of working, and adjusted their own personal style as a result of participating in the Leadership Academy experience. Since inception in 2016, nearly 1000 leaders have graduated from the academies and successfully driven positive change within their teams, themselves, and the broader organization.


Colin Hunter CEO of P2 says “We have been honored to be part of Akamai’s incredible journey to transform the way it develops its leaders and leadership style.  Their trust, hard work, and willingness to push boundaries and take risks has helped us as a team, to each year, shift our performance and impact.”

“Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic,” said Brandon Hall Group COO and leader of the HCM Excellence Awards Program Rachel Cooke. “The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees, and customers.”

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based upon these criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.


About PotentialSquared


PotentialSquared is an international leadership development consultancy, specializing in creating playgrounds to disrupt the way people are led.  Our immersive learning programs utilize cutting-edge tools such as the Pi2-Leadership assessment, professional actors, and Virtual Reality.  We help businesses mobilize their existing and next generation of leaders by inspiring them to lead with fresh ideas and a deep human connection with their teams and clients.


We have partnered with Akamai since 2016 and it has been wonderful, in a learn fast mindset, to watch the Academies and the award-winning work grow and flourish. We look forward to many more years of innovation, measurement, and shifting the way leaders develop themselves and their people.


About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit,, or @Akamai on Twitter. You can find our global contact information at



Congrats to two joint Silver award in Best Advance in Measuring the Impact of Leadership Development: @Akamai together with @Potential_2 and @Zafin together with @vivoteams! Awesome job! #BHGAwards

— Brandon Hall Group (@BrandonHallGrp) August 23, 2021


Find out more about Akamai and PotentialSqaured’s work together.